How do you get folks excited about a minivan? The interactive team at Wieden + Kennedy turned to us to help them concept and produce an online game for their "Search Engine for the Real World" campaign. Beyond the views and shares, the digital campaign led to a 38% increase in Dodge Journey Sales.
Teaming with Google to make live streaming on Dodge's YouTube channel possible we created a hub to follow along or launch your own hunt. A series of online and real world clues led to each hidden Journey.
Contributions: ECD, Digital Live Action Direction, Game Concepts
Team: Demetre Arges/CD, Al Mendili/CT, Ben Chaykin/Creative, Sarah Shipley/EP, Morgan Henry/DP