Many brewers claim to be an original. At Sierra Nevada Brewing they've lived and brewed that way for 30 years. It was time to set the record straight.
Contributions: ECD, Brand Strategy, Art Direction, Writing, Live Action Direction, Customer/Employee Interviews
Team: Mark Bashore/Head of Creative, Eric Oldrin/MD, Demetre Arges/Interactive CD, Al Mendili/CT, Jessica Katona/Creative, Ryan Gagnier/Creative, Dave Brown/P, Sarah Shipley/EP