BMW’s meticulously engineered vehicles have been famously known as “The Ultimate Driving Machine” for over 30 years. Less celebrated have been the “Ultimate Driving ”people who own them – until now.
Unscripted is a DK-produced documentary series commissioned by BMW and their ad agency GSD&M to reveal and revel in the BMW owner’s passion for life and the road.
Contributions: Project ECD, Concept, Art Direction, Live Action Direction and Co-Editing for "Murray" and "TIffany"
Team: Mark Bashore/Head of Creative+Director, Brad Abrahams/CD+Director, Shawn Fedorchuk/Editor+Director, Jesse Solomon Clark, Composer, Sarah Shipley/Producer
Murray's Blue BMW has been his partner for almost half-a-century. It's more than a vehicle—it's his muse for a lifetime of stories told with a certain twinkle in his eye.
A wanderer's wanderer, Tiffany has circled the globe—twice—on her BMW motorcycle. We caught up with her in Turkey to uncover her incredible thirst for meeting people along the road less travel